Marketing analyst Nick Vanderoff, newly retired from his successful career in business, lost his
wife last year to cancer. Now he just wants to rest, relax, and repair family relationships. To
accomplish this, he's been spending time with his math-genius granddaughter and his estranged
daughter.
But a serial killer is on the loose in Dallas, and traditional forensics have produced nothing.
Nick has consulted for the police department before, but not on anything like this. Can he trust
the algorithms that worked so well in the corporate world to flush out a madman?
The answer becomes personal when Nick's projections thwart the killer's plans, and the killer
realizes the police are closing in on him. The killings escalate, and the killer turns toward
Nick and his family. Will Nick be able to use his marketing skills to target a lethal segment
of one to reveal himself?